Questions should not be phrased in such a way that they lead the respondents to give the responses that the researcher would like or want them to give. An example of such a questions " do not you think that in these day of escalating cost of living, employees should be given good pay raises"? by asking such a question we are signalling and pressuring respondents to say yes Tagging the question to rising living costs makes it difficult for most respondents unless they are the top bosses in charge of budget and finances to say, " No not unless their productivity increases too.
Another way of asking the question about pay raises to elicit less biased responses would be : " Strongly disagree, if they think that respondents should be definitely given a high pay raise they would respondents should be definitely given a high pay raise they would respond to the strongly agree end of scale and the in-between points would be chosen depending on the strength of their agreement or disagreement. In this case the question is not framed in a suggestive manner as in the previous instance. So this helps the researcher better understand what kind of research he is going to conduct.
Another way of asking the question about pay raises to elicit less biased responses would be : " Strongly disagree, if they think that respondents should be definitely given a high pay raise they would respondents should be definitely given a high pay raise they would respond to the strongly agree end of scale and the in-between points would be chosen depending on the strength of their agreement or disagreement. In this case the question is not framed in a suggestive manner as in the previous instance. So this helps the researcher better understand what kind of research he is going to conduct.
