The objective of a case study should therefore not be to simply ‘tell a story’. A successful case study will have an underlying message or ulterior motive behind it. For example this could be to help your company make more money by attracting new business clients. It could also be about what your business is hoping to achieve in terms of managing recycling or environmental strategies.
The best way to achieve this is to follow a few rules. First of all make sure you include the actual words ‘case study’ in the title as this will suggest to the readers that what they are about to read is based on facts. It will also draw more attention to the article.
Make sure the article is set out neatly and with interesting subtitles that will draw the reader on. Include proven facts and figures throughout the case study but make sure these relate to your actual objective. So, including specific and quantifiable results is also very beneficial.
If you want to attract new business, a clever idea might be to feature a success story of a new product you have developed. Or if you want to show clients how environmentally friendly your company is, write a case study about the new recycling bins that have been installed.
Make sure the study has a clear beginning, middle and end. Also, the language used and way in which it is written should be compelling and motivate the reader to read on until the end. Complement it with pictures and tables containing various pieces of relevant data.