Approaches to consumer behaviour:Consumer behaviour is the way by which consumer spend their income. Different consumer have different behaviour. They utilize their limited income to get more expenditures. Therefore, it is necessary for every company to study the behaviour of the consumer.There are many approaches a company can possess to reach the consumer. For example, through Questionnaires, telephone calls, personal meeting, interview etc.Questionnaire is the best way to approach the consumer and maximum information is collected using this method. Such a method is cheaper and information is easily collected.