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Describe The Influence That The Law Has On Pricing Decisions?

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The law influences pricing decisions because taxation is set by the government and enforced through the courts. Therefore, if a government charges a large amount of tax on a certain item, a manufacturer needs to take that money into account when they decide how to price a product. People who buy products balk at high prices, and the extra taxes will often seem like a part of the product price to them. So, in the interest of selling more inventories on a regular basis, manufacturers may decide to sell a product for a lower price, in order to pass those savings on to the consumer, who is forced to pay a large amount of tax on the item.

  • Legal costs can be very high

Manufacturers must also consider the law when they budget for research, development, production schedules, and marketing; if a manufacturer needs expert legal counsel while they're winding through the process of bringing a product to market, they will need to absorb those costs, and these expenses may need to be recouped through the prices of their products. Obviously, it's a very delicate balance, and entrepreneurs have a lot to consider when they contemplate the relationship between the law and pricing decisions.

  • How to learn more

The business of learning how to price correctly can be easier when people learn how to conduct market research. By comparing the pricing structures of competitor's products, manufacturers can find out exactly how much the market will bear, in terms of charging a lot for a product. Demand sets the stage for what the market will bear; people will only pay so much, and marketing self-adjust to reflect exactly how much people are willing to pay at any given time.

Market fluctuations, changes to the law, and changes in supply will all play important roles. Studying and conducting market research is the best way to price effectively.

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