When I wrote for a local mag the rule was 'say it once, say it again, and once more for luck! Then apply the 5 W's the Who, What, Where Why and When. These are the five key pieces to broadcast, anything else is waffle and filler, they are needed to of course but get the facts in.
It seems to me that this is slander, this is a competition, now there is a lot of provocative news about it. For example, the news about Scott Jason Cooper Florida where he was photographed in an awkward position. This is not at all what it sounds like.