I have the only example you will need and want to use. Grocer to consumers, buy more and save more. Ideal concept.
I have the only example you'll ever need!
I'm not asking $50 ... Not $40 ... Not even $30!
For the low, low price of only $19.95 (plus shipping and handling), you too can enjoy the example!
Convince the person he/she is weak, ugly, or won't "fit in" if they don't buy the thing you are selling, and how great and wonderful life will be if they do.
Let' figure out the meaning of the selling concept first. It is the idea that consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort. The selling concept is also practised in the non-profit area. A political party, for example, will vigorously sell its candidate to voters as a fantastic person for the job. The candidate works hard at selling him or herself - shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings