example of selling concept?

Let' figure out the meaning of the selling concept first. It is the idea that consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort. The selling concept is also practised in the non-profit area. A political party, for example, will vigorously sell its candidate to voters as a fantastic person for the job. The candidate works hard at selling him or herself - shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings