What Role Is Media Playing In Fashion Industry?

The media is taking over the fashion industry. Portraying certain looks as popular and others as hideous. The media is telling you what is "in" and what is "out". It is sending these messages through websites, T.V. Shows, magazine ads, billboards and more. Think about it....

Media is critical in making or killing a brand. Besides the fashion rags, television channels specifically focused on fashion, even news channels help create the desired impact of labels in the market. Then there is the power of social media that cannot be discounted or under-played. Certain demographics like the youth are influenced significantly by socisl media like FB and Twitter.