Advantages to retailers
1- The retailers deal with large number of customers daily and keep a wide variety of goods at display in the shops. The wholesalers, who are situated at convenient places, meet their daily or weekly requirements of goods. The retailers thus concentrate on the sale of goods
2- The wholesalers purchase the goods in bulk but supply to the retailers in small lots as and when needed by them. The retailers are thus able to operate the business with less capital and less risk.
3- The wholesalers are mostly specialized persons in the purchase of commodities. They prefer to buy from the producers who manufacture quality product and also make available at cheaper cost. The advantage of the experience of wholesalers automatically passes on to the retailers who also get quality products at lesser price.
4- The wholesalers purchase the goods from the producers at discount. There is also freight savings in transporting commodities in bulk. The retailers share the benefits of the discount and freight savings.
5- The wholesalers mostly sell the goods on credit. This enables the retailers to expand the business with less capital expenditure.
6- Another important role of the wholesalers is to keep the retailers in touch with the change in the fashion and the availability of new products, etc.
1- The retailers deal with large number of customers daily and keep a wide variety of goods at display in the shops. The wholesalers, who are situated at convenient places, meet their daily or weekly requirements of goods. The retailers thus concentrate on the sale of goods
2- The wholesalers purchase the goods in bulk but supply to the retailers in small lots as and when needed by them. The retailers are thus able to operate the business with less capital and less risk.
3- The wholesalers are mostly specialized persons in the purchase of commodities. They prefer to buy from the producers who manufacture quality product and also make available at cheaper cost. The advantage of the experience of wholesalers automatically passes on to the retailers who also get quality products at lesser price.
4- The wholesalers purchase the goods from the producers at discount. There is also freight savings in transporting commodities in bulk. The retailers share the benefits of the discount and freight savings.
5- The wholesalers mostly sell the goods on credit. This enables the retailers to expand the business with less capital expenditure.
6- Another important role of the wholesalers is to keep the retailers in touch with the change in the fashion and the availability of new products, etc.
