A company profile is comprised of the information that is both public, and other information that a company would like the general public to know about their business. There are no hard and fast rules for writing one, but there are a few guidelines used by businesses that are successful.
The first question that should be asked when writing a company profile is what target audience is the company trying to reach? The copy should be tailored for the right age group, the right demographic, in a way that will get and keep their attention. A profile should also be intriguing enough to grab the attention of the print media sources, as well as internet sources, which are critical for success for any business that is just starting out. A business plan should also be included for any business that is looking to acquire financing from venture capitalists or a local bank.
To achieve these goals, a company profile should include useful information written in layman’s terms, such as a description of the company's products, key personnel, and services. An excellent company profile should also contain a bit of personality to reflect the culture of the business. Adding some relevant information about the mission of the company or any community service programs the business is involved in that can interest to a reader of the profile. People do best at relating to other people, so some human perspective should be added to any profile.
For the perfect finishing touch to a company profile, it should be spelled out in plainly written language just what it is about your company that makes it unique and helps it to stand out from competitors in the field. And above all, the profile should be honest, not blandly written, and it should avoid hype and false promises.
The first question that should be asked when writing a company profile is what target audience is the company trying to reach? The copy should be tailored for the right age group, the right demographic, in a way that will get and keep their attention. A profile should also be intriguing enough to grab the attention of the print media sources, as well as internet sources, which are critical for success for any business that is just starting out. A business plan should also be included for any business that is looking to acquire financing from venture capitalists or a local bank.
To achieve these goals, a company profile should include useful information written in layman’s terms, such as a description of the company's products, key personnel, and services. An excellent company profile should also contain a bit of personality to reflect the culture of the business. Adding some relevant information about the mission of the company or any community service programs the business is involved in that can interest to a reader of the profile. People do best at relating to other people, so some human perspective should be added to any profile.
For the perfect finishing touch to a company profile, it should be spelled out in plainly written language just what it is about your company that makes it unique and helps it to stand out from competitors in the field. And above all, the profile should be honest, not blandly written, and it should avoid hype and false promises.
