The key to a good profile is that it contains the essential information about the business while being easy to follow.
Writing your company profile is one of the most important tasks for your business and must fulfil a number of functions.
A good example to follow would be to produce your profile in the same style as a mid-market newspaper. Come up with an interesting introduction that will capture the attention of the reader before going on to introduce the vital information further down the profile.
Would you be more inclined to read through the pages of a phonebook or a newspaper article?
In a busy marketplace, profiles are very common, your competitors have got their message out there and you have to ensure that your profile is distinct, memorable and relevant.
Whilst getting important information across is essential, a good profile will also contain some more light hearted personal details. Introducing some personality helps to retain the readers' interest and will increase their curiosity to find out more.
Don't overload the profile with detail and technicalities; you can provide the prospective customer with that type of detail once they contact you but the purpose of the profile is to attract interest and prompt further enquires.
Keep your profile clear and concise and ensure that it carries all the essential elements of your business such as where you are located, your core strengths, areas of expertise and how to contact you.
Once you have written the profile, take a break then read it out to yourself to ensure that it runs smoothly. Ask some close friends to review it and get their feedback.
When you are comfortable with the profile you are them ready to publish it and judge its success by the enquiries and business that it creates.
Writing your company profile is one of the most important tasks for your business and must fulfil a number of functions.
A good example to follow would be to produce your profile in the same style as a mid-market newspaper. Come up with an interesting introduction that will capture the attention of the reader before going on to introduce the vital information further down the profile.
Would you be more inclined to read through the pages of a phonebook or a newspaper article?
In a busy marketplace, profiles are very common, your competitors have got their message out there and you have to ensure that your profile is distinct, memorable and relevant.
Whilst getting important information across is essential, a good profile will also contain some more light hearted personal details. Introducing some personality helps to retain the readers' interest and will increase their curiosity to find out more.
Don't overload the profile with detail and technicalities; you can provide the prospective customer with that type of detail once they contact you but the purpose of the profile is to attract interest and prompt further enquires.
Keep your profile clear and concise and ensure that it carries all the essential elements of your business such as where you are located, your core strengths, areas of expertise and how to contact you.
Once you have written the profile, take a break then read it out to yourself to ensure that it runs smoothly. Ask some close friends to review it and get their feedback.
When you are comfortable with the profile you are them ready to publish it and judge its success by the enquiries and business that it creates.