What are the methods of carrying out market research?

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Fernando Bonilla Profile
Qualitative research is about finding out not just what people think but why they think it. It is about getting people to talk about their opinions so you can understand their motivations and feelings.Face-to-face interviews and group discussions are the best way to get this kind of in-depth feedback. Qualitative research can be valuable when you are developing new products or coming up with new marketing initiatives and you want to test reactions and refine your approach.For instance, if you run a restaurant and you want to introduce a new lunch menu, you could invite a small group of local people to come and taste the food and give you feedback on your service and proposed pricing. This kind of exercise might only take a few hours and would not cost you much but it could provide you with important feedback and increase your chances of success.Alternatively, perhaps you are launching a new product. Before you go into production, it is vital to get your product into the hands of some members of your target market. Is it easy to use, does it do what it is supposed to, is the design appealing? Does it look as if it will compare to existing competitive products in-store? Is the packaging working? Is the price right? This type of customer research almost always throws up one or two important issues that can then be ironed out before you launch your product.
thanked the writer.
Fernando Bonilla
Fernando Bonilla commented
Kelly My idea is not to show off. My idea is to share notes acquired from different sources when I was taking my marketing class I supposes that if you have this notes you will say it in your own words
Fernando Bonilla
Fernando Bonilla commented
My idea is not to show off. My idea is to share notes acquired from different sources when I was taking my marketing class I supposes that if you have this notes you will say it in your own words
Alex hales Perry Profile

1. Focus on research which will help you make better decisions.

2. Work out what you need to know and whether you need an in-depth understanding or simple numerical results.

3. Decide how quickly you need the information and how accurate it must be.

4. Set up your research with a clear brief, including objectives, deadlines and any important background information.

5. Decide whether you have the expertise to carry out larger research projects or need to use an external agency, or freelance researcher.

6. Make full use of easily accessed information from internal records, employee feedback, publications and the Internet.

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