Quantitative research uses numeric measurement data. It uses numeric measurement data in the process of investigating various phenomena, which could be scientific or social. Quantitative data can be collected to reveal patterns and trends in various aspects of a research project. It is easy to compare. The use of numeric measurement data is less subjective than the use of qualitative data, as it provides an actual numeric figure that can be measured, rather than data that can be interpreted in various ways. Of course, research using numeric measurement data has many limitations, and can even be used to misrepresent a case. Usually, it is best to combine qualitative and quantitative methods when carrying out research, to get the broadest result possible.
- Examples of quantitative data research
- Qualitative research data