What is the basic difference between Consumer Panels and Market Research Panels?


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Walt O'Reagun Profile
Walt O'Reagun answered

I think ... A "Consumer Panel" is after a product has gone to market, and a "Market Research Panel" is before.

For example: An automaker might use a "Consumer Panel" to suggest changes to one of their autos, for next year's production.  While they might use a "Market Research Panel" before deciding whether or not to come out with a specific, brand new, model.

thanked the writer.
Jonathan Rojas
Jonathan Rojas commented
Good explanation.But I was confused about the work they do and who are included in Consumer Panels but now my doubts are cleared thanks to article I saw at http://www.lightspeedgmi.com .

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