How Do Consumers Reduce Post Purchase Dissonance?


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Anonymous Profile
Anonymous answered
 Rationalize the decision as being wise.
 Seek advertising that support their choice.
 Persuade friends and family to buy the same brand.
 Talk to other satisfied owners for reassurance.
habibur rahman Profile
habibur rahman answered
How do consumers seek to reduce post purchase dissonance? As a marketer of consumer durable explain how you can provide positive reinforcement to the consumers after they have purchased your brand?

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