Writing a leaflet is basically a creative process and involves four steps. As is the case with every medium of advertisement, publicity medium or medium for the spread of propaganda, it must be kept in mind that all three things use to spread the message, namely the words, pictures and graphics, have a lot to do with the way the readers perceive such a medium of communication.
The first step involved in the process of writing a leaflet is to be clear in your mind about the message you want to convey to your target audience and writing it in a clear, concise and persuasive manner, giving all the necessary details. The text has to be edited in such a way that it is not perceived as ambiguous by the target audience. The text must not only be persuasive, but it should also be interesting, punchy, catchy and memorable at the same time.
The main points should be highlighted to make them stand out amidst the rest of the body copy. Pictures and layout are two crucial decisions to be taken in order to make the leaflet more aesthetically appealing and visually attractive. It is best to turn the leaflet into a booklet format.
The first step involved in the process of writing a leaflet is to be clear in your mind about the message you want to convey to your target audience and writing it in a clear, concise and persuasive manner, giving all the necessary details. The text has to be edited in such a way that it is not perceived as ambiguous by the target audience. The text must not only be persuasive, but it should also be interesting, punchy, catchy and memorable at the same time.
The main points should be highlighted to make them stand out amidst the rest of the body copy. Pictures and layout are two crucial decisions to be taken in order to make the leaflet more aesthetically appealing and visually attractive. It is best to turn the leaflet into a booklet format.